A new video-on-demand platform is hoping to inspire teenage girls to get active through fun PE lessons.
This Girl Can’s Studio You launches today and aims to increase the number of teenage girls meeting the Chief Medical Officer’s guideline level of physical activity for their age.
Currently 57% of girls aged 13-16 are not meeting the guidelines, with a 52.9% citing a lack of confidence and 57.2% saying self-consciousness is a barrier to them getting active.
Studio You has been created with teenage girls and PE teachers, and is designed to break down these barriers.
Supported by the Association for Physical Education, the Netflix-style platform will be free and allow PE teachers to teach classes in activities such as yoga, boxing, Pilates and dance – all of which our research showed would be popular among teenage girls than more traditional offerings.
And with almost a third of teenage girls (32.4%) saying they haven’t found anything they enjoy, this is a key factor in why Studio You can help PE teachers.
“Many girls grow up to have a negative relationship with exercise,” said Kate Dale, our campaigns lead.
“Studio You is the resource we need to help them have a positive relationship with it instead. And for some girls, PE at school is their only chance to get active – so it’s important to make it fun and get the experience right for them.
“We know PE teachers want all their students to enjoy PE, but the pressures of school life and being a teenager make this challenging.
“Studio You is here to help teachers to get girls enjoying exercise, to close the gender activity gap and to help girls build healthy habits for life.”
We invested £1.5 million of National Lottery funding into the platform, which features more than 100 videos and has been developed by Hopscotch Consulting.
We know that teenage years are the peak time during which girls drop out of school sport and develop negative attitudes towards physical activity, with almost two thirds (64%) of girls quitting sport altogether by the age of 17.