The video begins with a man looking towards the camera, with a dark blue background, and the caption ‘Nick Pontefract, Chief Strategy Officer’ appears beside him.
He says: “When we look at the population as a whole, the picture looks positive. Activity levels for adults in England are as high as they have been since the survey started nearly a decade ago.”
While he’s saying these words, a vertical bar chart appears beside him with the title ‘Active Adults’. The four bars in the chart are labelled: ‘Nov 19 to Nov 20, 61.4%; Nov 20 to Nov 21, 61.4%; Nov 21 to Nov 22, 63.1%; Nov 22 to Nov 23, 63.4%’.
Nick continues: “The number of active adults has increased by 2 million in that period.”
While he says these words, the fourth bar from the chart moves to the left and several arrows beside it move upwards, alongside the text ‘+2m’.
The camera angle changes and Nick, now looking off-camera, says: “This is an increase that everyone that delivers, enables and supports sport and physical activity should be rightly proud of.”
Reverting back to the original angle with Nick looking at the camera again, he continues: “Despite a global pandemic and the impact of cost of living, the nation as a whole is an active one, with nearly two thirds of adults achieving the recommended levels of activity.”
While he says these words, a donut chart appears beside him, with three elements that are labelled: ‘Active 63.4%; Fairly active 10.9%; Inactive 25.7%’.
The ‘active’ part becomes bigger for emphasis as Nick says the words "nearly two thirds of adults".
Below the chart, three bullet points read: ‘Active (at least 150 minutes a week); Fairly active (an average of 30-149 minutes a week); Inactive (fewer than 30 minutes a week)’.
The ‘inactive’ part now becomes bigger for emphasis as Nick says: “But we are not satisfied with these overall levels. A quarter of the population remain inactive and activity levels are significantly lower if you are less affluent or if you come from certain demographic groups.”
While he’s saying the second sentence, a new vertical bar chart appears alongside him with the title ‘Activity by socio-economic group’. The three bars in the chart are labelled: ‘NS-SEC 1-2, 73.0%; NS-SEC 3-5, 62.0%; NS-SEC 6-8, 53.0%’.
This then changes to a horizontal bar chart with the title ‘Activity by ethnicity’. The seven bars in the chart are labelled: ‘Mixed 71%; White Other 67%; White British 65%; Other ethnic groups 58%; Chinese 57%; Black 55%; Asian (excl. Chinese) 55%’.
Nick says: “This is what our strategy, Uniting the Movement, our investments and our partnerships are designed to address.”
The camera angle changes and Nick, again looking off-camera, says: “Attitudes towards sport and physical activity are back in line with four years ago.”
Looking again at the camera, he continues: “However, men are more likely to have positive attitudes towards sport and physical activity as compared to women.”
While he says these words, the statement ‘I have the opportunity to be physically active (strongly agree)’ appears beside him.
Below this, the male gender symbol appears as a chart, with ’38.5%’ inside it and ‘Male’ beneath it. A female gender symbol chart then appears to the left, with ’29.9%’ inside it and ‘Female’ beneath it.
Looking away from the camera, Nick says: “We are also seeing a growing divide in activity based on where someone lives.”
Looking at the camera, he says: “The least deprived places are seeing more active adults compared to seven years ago, whereas the most deprived places have seen this proportion fall by 2.5% over the same period.”
While he says these words, a line graph appears next to him. The vertical axis ranges from 50% to 80% and the labels on the horizontal axis are ‘Nov 15 to Nov 16’ and ‘Nov 22 to Nov 23’.
A horizontal line labelled ‘Least deprived places’ moves from 66.1% to 68.6% over that seven-year period, before a second line labelled ‘Most deprived places’ appears, moving from 58.0% to 56.2% across the graph.
Looking away from the camera, Nick says: “That’s why we’re investing £250 million in the most deprived parts of the country to help get them more active.”
Looking at the camera, he says: “Where we’ve done this already through our local delivery pilots, they’ve outperformed expectations and closed the gap to the national figure.”
While he says these words, another line graph appears next to him. The labels on the horizontal axis cover the eight years from Nov 15-16 to Nov 22-23.
Three lines are plotted along those years. Line one is labelled ‘All of England’ and the percentages for each of the eight years are: 62%, 62%, 63%, 63%, 61%, 61%, 63%, 63%.
Line two is labelled ‘All LDPs’ and the percentages for each of the eight years are: 59%, 60%, 60%, 61%, 57%, 58%, 60%, 61%.
Line three is labelled ‘IMD 1-3’ and the percentages for each of the eight years are: 58%, 58%, 58%, 59%, 55%, 54%, 55%, 55%.
Looking away from the camera, Nick says: “Interestingly, the survey also shows ongoing shifts in the type of activity people do.”
Looking at the camera, he says: “Both active travel and fitness numbers continue to recover, with over a million more adults having walked or cycled for travel and 800,000 more having taken part in fitness activities compared to 12 months ago.”
While he says these words, another line graph appears next to him. The labels on the horizontal axis are: ‘Nov 20 to Nov 21; Nov 21 to Nov 22; Nov 22 to Nov 23’.
A line representing active travel moves from 11.9m to 15.1m to 16.2m across the three years. A second line representing fitness activities moves from 11.4m to 12.5m to 13.3m.
Then two rounded arrows facing upwards, with +1.1m and +0.8m inside them, appear beside the graph to illustrate the active travel and fitness number increases that Nick mentions.
Looking away from the camera, Nick says: “We have also seen the continued recovery of swimming and team sports that were so disrupted by Covid-19, but also the continued decline in cycling and running from their peaks during the pandemic.”
While he says these words, another line graph appears next to him, with the same labels on the horizontal axis: ‘Nov 20 to Nov 21; Nov 21 to Nov 22; Nov 22 to Nov 23’.
A line representing swimming moves from 2.0m to 3.8m to 4.2m across the three years, with an illustration of a swimmer at the end denoting a +0.4m increase in the last 12 months.
A line representing team sports moves from 2.2m to 3.1m to 3.3m across the three years, with an illustration of three people side by side denoting a +0.2m increase in the last 12 months.
As Nick talks about cycling and running, a new line graph appears next to him, with four labels on the horizontal axis: ‘Nov 19 to Nov 20; Nov 20 to Nov 21; Nov 21 to Nov 22; Nov 22 to Nov 23’.
A line representing running moves from 7.0m to 6.2m to 5.9m to 6.2m across the four years, with an illustration of a runner at the end denoting a +0.3m increase in the last 12 months.
A line representing cycling for leisure and sport moves from 7.3m to 6.5m to 6.4m to 6.1m across the four years, with an illustration of a cyclist at the end denoting a -0.3m decrease in the last 12 months.
Looking at the camera, Nick concludes: “As always, our report can provide more information on the headlines, but you can also use the more detailed data table to dig deeper into the results on our website.”
The video ends with a website URL, sportengland.org/activelivesapril24, appearing in a box, with the Sport England logo underneath.
